Master of Business Administration in Marketing (MBA-Marketing)
The MBA in Marketing at Patna Global College of Higher Education is a specialized postgraduate program designed to build strong branding, consumer insight, and strategic marketing capabilities for careers across FMCG, retail, e-commerce, and services. The curriculum combines core management principles with advanced training in consumer behavior, brand management, digital marketing, sales management, market research, and integrated marketing communication.
Students receive hands-on experience through brand-building projects, live campaign simulations, digital marketing labs, internships with corporates and agencies, certification-aligned workshops, and placement training. The program develops creative thinking, consumer insight, campaign strategy, and persuasive communication skills required to succeed as a marketing professional.
Marketing Expertise
Master branding, consumer behavior & campaign strategy.
Digital Marketing Labs
SEO, SEM, social media and analytics practical training.
Industry Exposure
Internships with brands, agencies and FMCG companies.
Placement Support
Resume building, aptitude training and mock interviews.
Why Choose MBA in Marketing in 2026?
The demand for skilled marketing professionals continues to grow rapidly in 2026 as brands compete for attention across digital platforms, e-commerce channels, and evolving consumer preferences. An MBA in Marketing equips students with a strong combination of strategic thinking, consumer insight, and digital marketing capability required to build a successful career in brand management, sales, and marketing communication.
At Patna Global College of Higher Education, the MBA in Marketing programme is designed to bridge the gap between management education and marketing practice through dedicated digital marketing labs, experienced faculty, live campaign projects, internships, workshops, and placement-oriented training. Students gain hands-on experience with brand strategy, market research, social media platforms, and sales management tools.
Graduates of this programme have excellent career opportunities in FMCG companies, retail and e-commerce firms, advertising agencies, media houses, and the marketing departments of corporates. The programme also provides a strong foundation for pursuing further certifications in digital marketing, Ph.D. studies, and specialized marketing research.
Programme at a Glance
Get a quick overview of the MBA in Marketing programme including duration, eligibility, affiliation, and key academic details.
| Programme Name | MBA in Marketing |
|---|---|
| Duration | 2 Years (4 Semesters) |
| Programme Type | Postgraduate Degree |
| Mode of Study | Full Time |
| Eligibility | Graduation (Any Stream) from a Recognized University |
| Affiliation | Aryabhatta Knowledge University (AKU), Patna |
| Approval | Approved by AICTE, New Delhi |
| Teaching Method | Classroom Learning, Digital Marketing Labs, Case Studies & Workshops |
| Internship | Industry Internship Available |
| Placement Support | Dedicated Placement Assistance & Career Guidance |
MBA in Marketing Fee Structure
Patna Global College of Higher Education offers an affordable fee structure with quality education, modern infrastructure, practical learning, and placement support. The fee details are subject to the latest university and college regulations.
| Fee Particulars | Details |
|---|---|
| Course Name | MBA in Marketing |
| Course Duration | 2 Years (4 Semesters) |
| Total Course Fee | ₹2,70,000 |
| Total Hostel Charge | ₹1,29,000 |
| Total Package with Hostel | ₹3,99,000 |
Eligibility for Admission
Candidates seeking admission to the MBA in Marketing programme at Patna Global College of Higher Education must satisfy the eligibility requirements prescribed by Aryabhatta Knowledge University (AKU), Patna and the institution from time to time.
Applicants must have successfully completed a Bachelor's Degree of minimum three years' duration in any stream from a recognized university, with the required minimum aggregate marks.
- Candidates must hold a Bachelor's Degree in any discipline from a recognized university.
- Interest in communication, creativity, and consumer behavior is beneficial for this specialization.
- Candidates awaiting final semester/year results may also apply, subject to fulfilling the admission requirements.
- Admission may be subject to a merit list, entrance test, or personal interview as prescribed by the University and College.
- Original academic documents must be produced during the admission and verification process.
Important Note
The eligibility criteria are subject to revision by Aryabhatta Knowledge University (AKU), Patna. Applicants are advised to verify the latest admission guidelines before submitting their application.
Simple & Hassle-Free Admission Process
Join Patna Global College of Higher Education by following these simple admission steps. Our admission team will assist you throughout the entire process.
Submit Application Form
Fill out the admission enquiry/application form online or visit the campus admission office.
Document Verification & Counselling
Submit your academic documents and attend counselling for course guidance and eligibility verification.
Fee Payment & Admission Confirmation
Pay the first-year fee to confirm your admission and begin your academic journey.
Why Study MBA in Marketing at Patna Global College?
The MBA in Marketing programme is designed to provide students with a strong foundation in management principles combined with specialized marketing expertise required to excel in brand management, digital marketing, and sales-driven careers.
Industry-Driven Curriculum
The curriculum is regularly updated to match current industry standards and includes brand management, consumer behavior, digital marketing, and sales strategy.
Practical Learning Approach
Students gain practical knowledge through live campaign projects, brand-building exercises, market research surveys, and industry internships.
Industry-Standard Marketing Tools
Learn tools such as Google Ads, Meta Ads Manager, SEO platforms, and analytics dashboards while working on real-world marketing campaigns.
Expert Faculty & Mentorship
Experienced faculty members and industry mentors guide students through classroom learning, campaign strategy training, career planning, and placement preparation.
Core Subjects You'll Study
The MBA in Marketing programme offers a comprehensive curriculum covering core management, consumer insight, brand strategy, digital platforms, and emerging marketing domains to prepare students for successful careers in the marketing industry.
Principles of Management
Management Concepts, Planning & Organizational Behavior
Consumer Behavior
Buyer Psychology, Perception & Decision Making
Brand Management
Brand Positioning, Equity & Identity Strategy
Digital & Social Media Marketing
SEO, SEM, Social Media & Content Strategy
Market Research
Research Design, Surveys & Data-Driven Insights
Sales & Distribution Management
Sales Strategy, Channel & Retail Management
Advertising & Integrated Marketing Communication
Campaign Planning, Copywriting & Media Strategy
Retail & E-Commerce Marketing
Online Business Models & Retail Strategy
International Marketing
Global Branding & Cross-Cultural Marketing Strategy
Capstone Project & Internship
Live Marketing Campaign, Internship & Dissertation
Career Path & Starting Salary
An MBA in Marketing opens the door to exciting opportunities across FMCG, retail, e-commerce, and services. Graduates can begin their careers in brand management, digital marketing, sales, market research, and advertising while enjoying competitive salary packages.
| # | Career Path | Starting Salary (Approx.) |
|---|---|---|
| 01 |
Brand Manager (Junior)
|
₹4.5 – ₹8 LPA |
| 02 |
Digital Marketing Executive
|
₹4 – ₹7 LPA |
| 03 |
Sales & Marketing Executive
|
₹3.5 – ₹6.5 LPA |
| 04 |
Market Research Analyst
|
₹3.5 – ₹6 LPA |
| 05 |
Advertising & Communications Executive
|
₹4 – ₹7 LPA |
| 06 |
Category / Product Manager
|
₹4.5 – ₹9 LPA |
Practical Industry Exposure & Professional Development
At Patna Global College of Higher Education, the MBA in Marketing programme goes beyond classroom learning by providing students with practical industry exposure through workshops, internships, brand campaigns, retail and agency visits, and expert interactions to prepare them for real-world careers.
| # | Activity | Description | Student Benefits |
|---|---|---|---|
| 01 | Agency & Retail Visits | Visits to advertising agencies, retail chains and FMCG companies to understand real marketing operations. | Practical exposure to marketing industry work culture. |
| 02 | Guest Lectures | Interactive sessions conducted by brand managers, digital marketers, and advertising professionals. | Learn current marketing trends and career guidance. |
| 03 | Workshops | Hands-on workshops on SEO, social media marketing, branding, and campaign analytics. | Improve creative and analytical marketing skills. |
| 04 | Live Brand Campaigns | Student-led marketing campaigns for real or simulated brands to build practical experience. | Build confidence and campaign execution skills. |
| 05 | Internship Programme | Industry internship with brands, agencies, or e-commerce companies with real-time marketing project experience. | Gain practical experience before graduation. |
| 06 | Capstone Project | Development of a complete marketing plan or brand strategy under faculty guidance. | Strengthen portfolio and placement readiness. |
Higher Education Opportunities
After successfully completing the MBA in Marketing programme, students can pursue further education and professional certifications to enhance their creative and strategic marketing expertise and career prospects in India and abroad.
Ph.D. in Marketing / Management
Pursue doctoral research in consumer behavior, branding, or marketing strategy.
Digital Marketing Certifications
Earn specialized certifications in Google Ads, Meta Blueprint, HubSpot, and SEO/SEM platforms.
PGDM in Marketing
Pursue advanced postgraduate diploma studies focused on marketing management and strategy.
Specialized Marketing Programmes
Specialize in emerging domains such as Performance Marketing, Influencer Marketing, and Marketing Analytics.
PG Diploma Programmes
Gain specialized knowledge through industry-oriented postgraduate diploma programmes in advanced marketing domains.
International Certifications
Earn globally recognized certifications from Google, Meta, HubSpot, and other leading marketing platforms.
Research & Higher Studies
Continue your academic journey through research programmes, innovation projects, and doctoral studies in Marketing and Management.
Placement Assistance & Career Development
At Patna Global College of Higher Education, we prepare students for successful careers through industry-oriented training, internships, soft skill development, and dedicated placement assistance.
100%
Placement Assistance
Career guidance, interview preparation and placement support.
₹9 LPA+
Highest Package*
Outstanding students receive attractive salary opportunities.
50+
Hiring Partners
Growing network of recruiters and internship partners.
Placement Training Includes
- Resume & LinkedIn Profile Building
- Aptitude & Case Study Training
- Campaign Pitch & Interview Preparation
- Mock HR & Managerial Interviews
- Communication & Soft Skills
- Capstone Project & Internship Support
Top Career Opportunities
- Brand Manager
- Digital Marketing Executive
- Sales & Marketing Executive
- Market Research Analyst
- Advertising Executive
- Product / Category Manager
2026 Guaranteed Job*
Minimum CTC: ₹3.5 LPA
*Applicable as per the written commitment provided at the time of admission.Frequently Asked Questions (FAQs)
Find answers to the most commonly asked questions about the MBA in Marketing programme at Patna Global College of Higher Education.
Admissions Open for 2026
